At a press conference on Wednesday in Cupertino, California, beginning at 1 p.m. ET, Apple is expected to introduce the new iPhone 14.
It’s the largest event Apple has all year. Its most crucial quarter of the year, which includes the Christmas shopping season, will see increased sales as a result of the items it introduces. For instance, iPhone sales increased 9% to $71.63 billion in the third quarter of last year.
Additionally, rumours indicate that Apple may finally update the AirPods Pro and discuss its upcoming Apple Watches.
There will likely be four new iPhone models introduced by Apple. Along with the iPhone 14, an iPhone 14 Max would be the company’s first non-Pro model to feature its biggest display.
Additionally, two iPhone 14 Pro versions may come with new features including an always-on display, enhanced cameras, and a new A16 CPU that may help enhance the camera, graphics quality, and battery life, among other things. It is anticipated that the recognisable “notch” will be replaced by a new pill-shaped cutout for the front-facing camera and Face ID.
Analysts predict Apple will raise the pricing of the Pro variants by $100, so you should prepare to spend at least $1,099 for the more affordable iPhone 14 Pro and around $1,199 for the more expensive model.
To replace the Apple Watch Series 7 from last year, Apple is also planning to release the new Apple Watch Series 8. A body temperature sensor, which might aid in tracking fertility, is the major new feature, according to Bloomberg.
The most intriguing variant, though, may be the upcoming Apple Watch Pro, which according to Bloomberg would have an even larger screen, a more robust and chunkier design, and be marketed for athletes like hikers and marathon runners.
That seems it’s aiming for Garmin fitness watches, which are favoured by outdoor enthusiasts and have battery lives of a few weeks to a month or so. The watch may possibly be constructed of titanium, which has only previously been used in the more expensive Apple Watch Edition versions, according to Bloomberg.
The new AirPods Pro 2 are expected to be unveiled by Apple on Wednesday, according to a report from Bloomberg over the weekend.
As we approach the Christmas season, a fresh model is essential. The business’s other goods division, which includes Apple Watch and AirPods, had a 13% increase from the prior year during the Christmas quarter last year.
Aside from a new MagSafe cover that was released last year, the new version would be the first significant improvement to the AirPods Pro since 2019. What modifications will be made are unknown, although a new model could have better microphones, audio quality, and noise cancellation.
Apple may potentially reveal a subscription service for its iPhones. With its Upgrade Program, you may currently purchase an iPhone from it. You pay a monthly charge, and then ship it back for the new model after a year.
Additionally, it offers Apple One plans, which combine a number of services into a single monthly family or individual package, including Apple Music, Apple TV+, Apple Fitness+, and iCloud storage.
Instead of requiring a full year of payments to upgrade, Bloomberg reported in March that Apple has thought of providing a monthly subscription iPhone plan that would let users to update whenever new models are released. According to Bloomberg, it may also include some of the Apple One ambitions.